Statement Analysis can be successfully applied to advertising, in general, but can be particularly effective in helping "thrifters" separate deception from truth.
Thrifting is popular today with consumers looking for quality items, used, or discounted, and ebay auction has become a major vehicle for thrifters to successfully obtain that which they seek.
This means that they must also be on their guard for false or misleading advertising, as well as "knock offs" of branded items.
One company, for example, located in China, was selling tools that regularly sell for over $100, for 90% off.
It was a scam.
They quickly "sold out" of the outrageously low priced items, and entered into the Ebay system a "tracking number" for USPS to track the package.
The package was tracked right to the point of delivery at the expectant home.
In the package was not the expected item, but a 'trinket' of sorts, including a "live strong" rubber bracket.
By the time the gig is up, Ebay closed them down, only to have the company open another account in another name, selling goods at decent prices, driving up the ratings for a few weeks or months, then to have another "90% off!" 'sale' for clients.
These clients thought it was too good to be true.
They were right.
Yet, due diligence showed that the company had a good rating for months, and in a few cases, years.
Statement Analysis can help tip the scales in your favor, though it cannot do everything.
If you suspect fraud, write to the seller and express your concerns and use Statement Analysis on the reply.
You will reduce the odds of being a victim of deception.
What Statement Analysis Cannot Do
*Statement Analysis cannot discern between opinions. That is, if one seller believes something is in EUC, that is, "Excellent Unused Condition", another might consider the same article to be in "Very Good" condition.
This is part of the seller's internal, personal, subjective dictionary.
If you wish to "de code" the seller's internal, personal, subjective dictionary, you must look at other sale items, and see what the seller considers "EUC" versus "Very Good"if the photographs help. You may also read the reviews left for the seller, seeing if you can match up items that sold as "Very Good" versus "Like New" or "Near New" or "EUC."
*Statement Analysis cannot tell you if a person will follow through on the deal or not.
If Statement Analysis can see deception, it is only because the will is present: intent to deceive. Honest mistakes, for instance, are not intentionally deceptive.
*Statement Analysis cannot see "value." "Value" is simply what one is willing to pay for something.
*Statement Analysis could not help those in the Country-wide Lending Tree scandal where signatures were whited out or forged. This is not an issue of analysis of a statement, but of outright fraud.
Statement Analysis works best with larger statements.
Even though we can apply the principles to small statements, the greater the sample from which to work, the greater the opportunity to learn truth from deception, as well as content analysis.
Statement Analysis and Disputes
Here, analysis can shine.
Let's say you purchased an item that was in "like new" condition only to find out it had a major problem and you write to the seller. Statement Analysis can be used to measure the response of the Seller, to see if the Seller had prior knowledge to the issue. The more the seller writes, the more likely we will know.
This can be especially helpful when a seller sells a "knock off", or fake item, as being real. Did you ever notice how many will write, "100% Authentic!" in their ads? This is often the case in designer items where fakes are plentiful.
Post some examples in the comments section and let us all take a look...
The First Step?
We must begin to get a "norm" for Ebay advertisers, so that we may see what is "expected" versus what is "unexpected."
In email responses from sellers, we are able to use the analysis principles that have served us well, yet again, setting emails as a norm.