Wednesday, June 29, 2016

Calum McSwiggan Statement Analyzed

calum

UPDATE:   CHARGED WITH FELONY  

 Calum McSwiggan claimed to be targeted for a "hate crime"  southern Hollywood.  

Here is his statement, his statement analyzed, and the findings of the investigation.  

I.  On instagram and face book, McSwiggan wrote:  

“Last night was the worst night of my life and I’m really struggling to find the words to talk about it.  After one of the most wonderful weekends at VidCon we went out to a gay club to celebrate, and towards the end of the evening I was separated from my friends and beaten up by three guys. 
“I’ve never felt so terrified to be a gay man in the public eye"

II.  The Analysis 

It is so that our statements reveal us:


“Last night was the worst night of my life and I’m really struggling to find the words to talk about it. 

Note the struggle is qualified with "really" as he posts it for the entire public to read. 


 After one of the most wonderful weekends at VidCon

where someone chooses to begin a statement is always important.  For him, it began with "really" struggling to find words, but this principle is also important to note where one begins the statement of an assault.

An assault is very 'unclose and personal' and the language will reveal this.  It is an invasion of personal space, and it is responded by extreme elevated hormones, impacting the victim and the victim's recall, later on.  

Here we note that he begins first with the struggle for words, which he qualified, but then he moved to the element of "time" in his statement.  

"After" what?  

One of the most wonderful weekends...

This is to address not only how "wonderful" this particular weekend was, but to do so in comparison to other wonderful weekends, of which this is only "one" of such.  

This is not something expected from a victim of a physical assault.  


 we went out to a gay club to celebrate,

Here the victim of an assault immediately moves from beginning his statement without the pronoun "I", ("last night") to the pronoun "I" used to describe a qualified verbal struggle, to "we" telling us:

a.  he was not alone
b.  what kind of club he went to
c.  why 'we' went to a club

This is a lot of information given to us before the assault and shows the priority of what was on his mind as he typed the statement. 

Consider experiential knowledge in recall will be accompanied by the hormonal increase that imprinted the event upon the brain.  We look for, and expect, evidence of such.  



 and towards the end of the evening

Instead of telling us of the assault, the lengthening of time is given, further delaying the "main event" of an assault. 

 I was separated from my friends 

Passive voice used:  "I was separated" avoids telling us the responsibility for how this separation took place and should, by itself, continue to cause the analyst pause as to the veracity of the statement.  



and beaten up by three guys. 


Note that he gave a lengthy delay, not only in the number of words or characters (letters) used, but in the quality of time passing.  He wants us to know, before he was assaulted:

1.  It was the worst night of his life
2.  He really struggles to find the words
3.  He had a wonderful weekend
4.  He has had a number of wonderful weekends 
5.  He considers social media his way of "talking" about it 
6.  He wants us to know where he went
7.  He wants us to know why he went there
8.  He tells us that he is thinking about what he did during this evening (another psychological delay) 
9.  He wants us to know he was with others
10.  Then he wants us to know that he was not with others, but conceals how this separation took place

Finally, using passivity, "was beaten up by three guys."

By its form, the analyst should see it as "unreliable."
By its form and language, the analyst should see it as deceptive.  

Then we have his 2nd reference to emotions; the first being the struggle to really find the words to talk, and now here, the words that follow being "beaten up" are his emotion.  This is the final clue that indicates deception:  the artificial placement of emotion: 


I’ve never felt so terrified to be a gay man in the public eye"

Deception Indicated


Monday, June 27, 2016

Not Without My Daughter by Terry Vaughan

Every so often I like to recommend a book that I believe readers of Statement Analysis will appreciate.  I have two books for summer reading to recommend today

1.  "The Gift of Fear" by Gavin DeBecker, which I will address in a separate post.  My daughter Christina's dream is to be a criminal psychologist with the FBI and this book was recommended to her by a professional, knowing her age (16).  

2.  The book pictured, "Now With My Daughter" by Terry Vaugh.  It is a "Dad's guide to screening dates and boyfriends", as a loving father embraces a responsibility that culturally has all but disappeared.  

Who knows what's best?

A.  The 16 year old girl?

B.  The 40 year old father?

C.  The Political Elite 

If you believe Hollywood's versions of father-daughter relationships   the answer is A.

If you are able to discern through propaganda and narrative...

If you believe Washington, the answer is C  who will first determine if your daughter is really your daughter, and then cast derision upon fathers such as Terry for loving their daughters and impeding the folly that says, "follow your heart" which has led to more than a little heartache and heartbreak in reality.  This is the cry of the undiscerning who think laws will make good parents and elected officials know more than parents, and, in fact, there is no right and there is no wrong, unless you disagree.  The author takes his responsibility as a parent seriously.  Readers will enjoy his writing style.  

This is an enjoyable book and one that may be well out of step with culture, but so marvelously affirming to teenage girls who thrive on the love of a father.  

Sunday, June 26, 2016

Discerning the Quality of the Denial

Regrettably, when one does not go beyond the basics, errors are unavoidable.  A Reliable Denial is not a set of "magic words" that, once said, ends the issue.  

Recall Governor Chris Christie's speech on "Bridgegate" where he spoke for almost 40 minutes before issuing a denial.  For some, the "magic words formula" cleared him.  It did not clear him of the denial of having knowledge of the delays.   




The Reliable Denial consists of three components.


If it has less than 3, or more than 3, it is no longer reliable.  It simply means that if the subject didn't do it, he is not communicating this very well.


Context is key.


An item of jewelry went missing from a store in which the tag was found on the floor.


Denial A


"I  know I didn't steal it.  I didn't.  I know I didn't steal it.  Why would I?  Why would I when I have a husband that will buy me any jewelry I want, any time.  Look at my jewelry.  Do I look like a shoplifter to you?"



Denial B


"I know I didn't take it.  I came in here to shop for jewelry.  I was minding my own business when the  manager come running over here and gets in my face, blocking the door.  I am shopping for my fiancé  and our anniversary.


Denial C


"Well, here is what happened.  I was at the store shopping when this manager starts yelling that I have the ring and give it back.  I says to him 'I didn't steal any ring' and what are you talking about?  Why would I steal a ring?  I am minding my own business there and this guy is nuts like I did it."



The investigator must carefully listen and do his best avoiding interpretation.  As human nature is complex, so is human language and although he may interview all 3 suspects, it is vital to remember some things in the Quality of a Denial


1.  When did the denial appear? 


2.  How long did it take the subject to issue it?  


3.  Before he issued it, was the subject aware of the accusation?


4.  If so, what did he say to it?


5.  How often did the subject avoid issuing a reliable denial before finally issuing it?  This is a judgment by the analyst that reduces the chances of being taken by the "magic words" notion.  


*Please note:


Humans do a very unreliable job at recounting conversations.  They are recounted in a most unreliable manner. 


Why?


Interpretation. 


In listening to audio recordings of my interviews and comparing them to my dictation, I found that I often corrected grammar. 


Yet, this is only a small section of that which can go wrong.  


When we relay conversations with others, we are notoriously unreliable unless we take great pains to recall (which means hormonal increase due to emotion; emotion, itself, can work against us), because we often report what we think the person meant, and what we wished we had said.  


A striking example of honesty in this area is the self correction that comes, often later, in the recall process. 


"I don't think I told him to stay put.  I meant that but what I said was 'hold on.'  I apologize."


Note carefully:  There are lots of issues in the 3 denials but specifically:


Denial C


"Well, here is what happened.  I was at the store shopping when this manager starts yelling that I have the ring and give it back.  I says to him 'I didn't steal any ring' and what are you talking about?  Why would I steal a ring?  I am minding my own business there and this guy is nuts like I did it."


This is unreliable report of conversation.  


It may have been said; it may have been said something like this, or it may have been what he thought he said, or even what he wished he said or even...


what he is thinking now. 


He did not deny stealing the jewelry.  That is not what he said. 


He only reported what he said.  


The "magic words" mistake is easy to commit, and more common than should be.  

Interestingly enough, the subject who avoids issuing a reliable denial but finally stumbles upon it, will often repeat it, almost like a mantra, gaining 'strength' in his lie.  If you listen carefully as the repetition goes by, you will often find a slight alteration to it, as well as it used in combination with avoidance techniques.  

Next up:  the confirmation of the denial in the strength of a Reliable Denial.  


For training for your department, company or self, see Hyatt Analysis Services for opportunities including investigations, deception detection, vetting, employment interviewing and interview training.







Wendy Olson Statement: Idahoans Threatened?






Did Federal Prosecutor threatens Idaho Citizens and Media Free Speech  to protect Islam?  Note not only the words chosen, but the order in which they are presented.  

“BOISE – The United States Attorney’s Office extends its support to the five-year-old victim of assault, and her family, at the Fawnbrook Apartments in Twin Falls.
“The United States Attorney’s Office further encourages community members in Twin Falls and throughout Idaho to remain calm and supportive, to pay close attention to the facts that have been released by law enforcement and the prosecuting attorney, and to avoid spreading false rumors and inaccuracies.
Grant Loebs is an experienced prosecutor, and Chief Craig Kingsbury is an experienced law enforcement officer. They are moving fairly and thoughtfully in this case. As Mr. Loebs and Chief Kingsbury informed the public, the subjects in this case are juveniles, ages 14, 10 and 7. The criminal justice system, whether at the state or federal level, requires that juveniles be afforded a specific process with significant restrictions on the information that can be released. The fact that the subjects are juveniles in no way lessens the harm to or impact on the victim and her family.
The spread of false information or inflammatory or threatening statements about the perpetrators or the crime itself reduces public safety and may violate federal law. We have seen time and again that the spread of falsehoods about refugees divides our communities. I urge all citizens and residents to allow Mr. Loebs and Chief Kingsbury and their teams to do their jobs.”

Last year, Olson said this about Idaho.  Note the use of the propaganda technique "guilt by association" as well as "diversion."  Note "extremest ideologies" but nothing about Islamic terror, or the Koranic 'reward' of raping "infidels" and those conquered.  The federal government wants to mentor "young people" and "educate parents" as new roles for the federal government to take as well as a government "forming relationships."   

“We are at a critical time in our nation and in our own community – from the shooting at the Emanuel AME Church in Charleston, to anti-refugee and anti-Muslim sentiments expressed by groups and individuals in Idaho, to defiance in parts of some states to the Supreme Court’s decision to legalize same-sex marriage in Obergefell v. Hodges. There are many currents that seek to divide communities. Instead, we have to come together. We need to stand up and form strategies against those who espouse extremist ideologies and recruit others to engage in violent acts in our communities on their behalf. We want to mentor our young people, educate parents, identify solutions, and form closer relationships between refugees and Idahoans who have been here for generations.”



Friday, June 24, 2016

Miguel: Omar Mateen Gay Lover Claim Denied By FBI

The quotes are few.  Note, the FBI has announced that they have found no evidence of Mateen being gay, including no photographs, no text messages, no computer links, no apps, no accessing of gay dating sites, according to the LA Times.
ORLANDO -- A man who says he was Orlando shooter Omar Mateen's gay lover is speaking out following the attack on Pulse nightclub that left 49 people dead, and dozens more injured.
In an interview with Univision anchor Maria Elena Salinas, the man -- who was called "Miguel" to protect his identity -- said he first met Mateen on the gay dating app Grindr.

Univision reported the FBI told the network that investigators have spoken with this man, but a law enforcement official would neither confirm nor deny this to CBS News.

The official told CBS News senior investigative producer Pat Milton that Mateen was a frequent user of online dating sites seeking relationships with both men and women.
Men and women have come forward to the FBI claiming to have had a relationship with Mateen, according to the law enforcement official, and all of those claims are being investigated.

cbsintvmateen.jpg


Miguel said in an interview with Univision that Mateen, who was killed by police during the rampage on the Pulse nightclub early on June 12, was gay. He described his relationship with Mateen as "friends with benefits."

He said the sexual relationship lasted about two months, and they met at a hotel in Orlando between 15 and 20 times.

Miguel told Univison that he believes Mateen intentionally targeted Latinos in retribution for feeling rejected by Puerto Ricans.


"I believe this is not terrorism," Miguel said, despite investigators saying Mateen called 911 and posted to Facebook to pledge allegiance to ISIS during the rampage.

Rather, Miguel claimed Mateen was acting on revenge after being with a Puerto Rican man whom he later learned was HIV positive.

"He hate gay Puerto Ricans for all the stuff he did to him," Miguel said. "I believe this crazy horrible thing he did was for revenge."

Miguel said that Mateen's wife knew he was gay, and that his father forced him into an arranged marriage.

Miguel added that he and Mateen also talked about religion.

"He said Muslim religion is beautiful, beautiful religion, where everything is about love," he said. "Everybody is welcome. Gay, trans, bisexual... everybody."

Miguel said that Mateen never appeared to be violent and had a "threesome" with someone infected with HIV.

"He was looking for love," Miguel said. "He was looking to be embraced."

Attorney General Loretta Lynch said that we are to fight terror with love.  


The FBI said he had "cased" the club, while former senior FBI profiler Mary Ellen O'Toole told CBS News that doesn't seem likely.

"This to me suggests somebody that may have had sexual identity issues and may have actually been struggling with the idea that he himself was gay and that would add a different motive and a different perspective on the case," O'Toole said.

Wednesday, June 22, 2016

Advanced Statement Analysis Training June 2016

What does an advanced session look like?

The last week of June's training should be one to "fasten your seatbelt." 

For those who have completed the initial training, they are eligible for both the Advanced Training Course, as well as ongoing monthly training that is broken down by both geographical (time) and experience.  

In an upcoming advanced training session, the team is given a statement by a victim of an assault.  

They must:



1.  Analyze statement for truth.  They must know if she is telling the truth, or if she is deceptive; and they must identify within a deceptive statement which parts of the statement are reliable, which are not, specifically. 

2.  Next, once the analysis is completed and they believe they know what happened, they are to re-visit the statement with their analysis, and seeks a psychological profile, in specifics, regarding the subject's personality type, including its impact upon the language.  

3.  With this profile, they are now to set up the interview strategy with specific questions to be asked. This may include collaterals' interviews.  

4.  They are now to predict, in specifics, the answers to the specific questions, based upon the profile.

5.  Lastly, they are to predict the outcome of the case, itself, and where it will go.  

When this is complete, they will then be addressed with the actual results of the case including the findings, and  including the actual answers the subject gave to questions to see if:

A.  Their analysis conclusion is correct
B.  Their psychological profile matches both the subject's diagnosis and the elements she revealed
C . The questions posed
D.  The predicted answers match the actual answers


This is the outworking of advanced work and it is exhilarating when the analyst has come to this point of knowledge.  

The expectation?

100% accuracy in Statement Analysis


Accurate broad agreement on psychological

Accurate broad agreement on questions

Accurate prediction of the diagnosis, the language, and the specific answers given. 

Lastly, if everything falls into place, not only will they 'know' the answers the subject is likely to give, but they should be able to broadly predict the outcome, based upon both the analysis, experience, and  statistics.  

The professional should have 100% accuracy in Statement Analysis and should have very high rate of accuracy in the psychological profile.  With some diagnosis having definitions that blend, and some even having 'fallen out of favor' the accuracy can be in descriptive terms with strong predictive value.  Whereas one says "borderline" another will say "oppositional":  the 'diagnosis' is not specific, but its general traits.  

Professionals take correction gladly, embrace them, and push towards perfection. 

For training opportunities for your department, company, or for you as an individual, go to Hyatt Analysis Services and inquire how we can help your career.









Tuesday, June 21, 2016

Update: Indiana School Teacher Missing Found Alive!

Krista Perdue (pictured), 42, of Tippecanoe County, Indiana, went missing from her home on Monday after falling ill the night beforeIndiana second grade teacher, 42, goes missing from her home just hours after falling ill with indigestion

Krista Perdue (pictured), 42, of Tippecanoe County, Indiana, went missing from her home on Monday after falling ill the night before
An Indiana second grade teacher who fell ill on Sunday night went missing Monday morning, according to authorities. 
Woodland Elementary School teacher Krista Perdue, 42, of Tippecanoe County, Indiana, was suffering from indigestion when she decided to sleep off the illness. 
When Krista's husband of 16 years, Sam Perdue, who works at Dayton Elementary School, went to check on her in the morning, she was no longer in the house. 


Here is a statement from the husband:  

'She was sick all day yesterday, and she stayed in bed all day yesterday
'I slept in the other room, and I got up this morning, and I kind of piddled around, and I thought I'd go check on her.
'Her purse is here. Her wallet is here. Her driver's license is here. This is her car sitting where I parked it last night,' 

It is not clear if this statement is one, or it is separated by the writer due to editing.  

It is interesting by way of example of the principle of inanimate object:

"car sitting."

When an inanimate object is given the designation of human body posture, it is an indication that the subject (speaker) is connected to it, in a 'living' way.  Here, the context shows the connection:  he parked it.  Had he not said, "where I parked it", the use of the car "sitting" would have suggested it.  

Other points of interest:

He repeats the word "yesterday" close together in the same phrases.  This makes "yesterday" important.  It could be for any reason, including the last time he saw her. 

He gave us the location of where he slept.  This is often an indication of something wrong in the relationship, as sleep is vital and when the location of sleep is mentioned, there is a reason for it. 

Some people, when sick, will sleep near a bathroom, yet it is he, not the sick person, that feels the need to tell us the location of where he slept.  

Next notice that he reports what he thought he would do.  Again, please be reminded that the quotes were separated in the article.  He doesn't use her name, but he might have, in the quote just prior.  This is very short.  In this shortness, however, there is a delay in getting to the point of finding her not where she should have been:

1.  "I slept in the other room":  we call this a "refugee from" something; indicating a need to tell us where he was sleeping, as it was not with her.  

The husband has a need to tell us not only that he did not sleep in the same room as the missing woman, but he has a need to tell us where he, himself slept.  

Sleep is vital to our health, both mental and physical.  When someone has a need to tell us the location of where they slept, they are telling us that there was a need that had to be fulfilled, vitally important to the subject, that could not be filled sleeping in bed with her. 

This could be insomnia, or he wanted to watch TV or anything that is innocuous to suspicion.  We might not consider insomnia, for example something of importance, yet to the sufferer, he could not sleep at a specific location, for whatever reason, and it is important to him that he report where he slept in comparison to where he did not sleep:  with the now missing person.  Did they argue?  

Or, was her stomach so upset that he could not sleep because she kept him up, so he offered her the comfort of staying in bed while he went elsewhere?  This, too, is possible.  

Or, it could be relevant to the investigation, though the article says police do not suspect foul play. 

2.  "I got up this morning ("this", versus "yesterday" being the day of the statement as current with the prior day being sensitive to him).  This is to separate the time from the sensitive time period of yesterday, which was unnecessarily repeated. 

3.  "And I kind of piddled around" is useless information and speaks to timing and pace, rather than simply telling us that his wife was not there. 

4.  "I thought I'd check on her" tells us intention but not action. Now it gets tricky because of the article's formatting.   

Here is the editing issue:  was there something said between this and:

'Her purse is here. Her wallet is here. Her driver's license is here. This is her car sitting where I parked it last night,' ?

and...what did he say after this?  

This is why I urge journalists to receive formal training. 

We would like to know if her purse generally contains her wallet and her driver's license or, are these three things all separate?  


Article:  
The couple and their daughter had just returned home from vacation on Saturday and everything seemed to be normal, Sam said.  

This is not a quote....but an interpretation.  Did he use "normal"?  Did he use his wife's name?  We do not know.  

He said the locks on the door made it appear as though she was still inside the house, however, the deadbolt was left unlocked.  

'The deadbolt was undone, but it looked like she had locked the door handle back when she pulled it. 
'That is the only sign. ... Her keys are here. That's why she couldn't lock the deadbolt back,' Sam said.

Update:

This from the victim's mother:

I am unable to put sentences together at this time. She is my heart, my life, and I need her back,” said Ramey.

On the Fox News Video, the husband says,

"We want her back, we want her back.  Please come home."

As to where she might be:

"“I got nothing. I am completely baffled. I have nothing I could say about that,”

As more quotes are available, this will be updated.  


Officers said there is no reason to suspect foul play. 


UPDATE:  She has been found alive!  Dazed and taken to the hospital but found alive!  
When her husband Sam Perdue (pictured) awoke the next morning, Krista was no longer in the house and he could not locate her

Taken Too Soon: The Katelyn Markham Story




The  film is  set to premiere on Tuesday, August 16th, 2016 

 Springdale 18 Cinema De Lux https://www.facebook.com/Springdale18CDL/



August 16th is Katelyn's birth date.

Katelyn was reported missing by her fiancé John Carter.  His 911 call is here.

He then gave an interview on radio which is here 

The documentary will highlight the findings of Statement Analysis in both the 911 call and in the radio interview.  

The Hyatts hope to be in attendance.     


Monday, June 20, 2016

Celina Cass: Wendel Noyes Arrested


Wendell Noyes, step father of Celina Cass, has been arrested for her murder.  


In 2011, he was analyzed here and found to be deceptive.  The few statements he did make affirmed the deception and guilty knowledge of the child's death.  


Noyes on Celina Cass' disappearance.  The use of "we" when it should be "I" is often a signal of wanting to share guilt and/ or responsibility. 


"When got up that morning, there was, well, she usually sleeps on the couch," said Wendell Noyes.

A broken sentence means missing information.  He tells us not what happened, but what usually does.  This indicates an avoidance of truth

"We left the door unlocked that night for somebody else to pop in. And, I don't know," .   

Note the change of pronoun.  "We" left the door unlocked shows weakness, then he switches to "I".  He is not speaking for anyone else.  But notice the most important word in his sentence:  "else".  "Somebody else" is a somebody besides himself.  This points to himself. 

Note that he gives the reason why "we" left the door unlocked; making the locking of the door very sensitive to him. 

Officials seized Noyes' truck, cellphone and computer as evidence in the ongoing investigation. Noyes now lives alone, confirming that his wife has asked him to stay away. Noyes still wears his wedding ring and said he still cares for Luisia Cass.

"had nothing to do with it. We left the door unlocked, and somebody else was in the apartment after we went upstairs," Noyes said on Monday.

Unreliable denial noted. 

A reliable pronoun is first person singular, past tense, and specific to Celina's murder.  

Note the change from "I" to "we" as weak:  he is speaking only for himself, not another, and the somebody is him, and the somebody "else" is deceptive.


Amazon Reviews: Analysis


Now that Google, Twitter and Facebook have agreed to censor free speech (note the word "tone") and 'reeducate' the public on what is 'hateful' (note sharia blasphemy laws) , it is time to turn our attention to another online behemoth, Amazon, when it comes to discerning deception.  

I  write a great deal about the necessity of formal training in analysis, particularly after reading comments that are spurious, incorrect, and misleading, but I have also posted the value of Statement Analysis 101 in Advertising.  This is where one who reads, as an amateur, much analysis and a few books and becomes accustomed to the basics, can dramatically increase discernment in advertising.  Amazon is a great place to practice such discernment.  

Readers here should be able to pick up the patterns of speech in Amazon Shill Reviewing.  

1.  Extreme Reviewers Who Give 5 Stars 
  

Companies in China send products for free and reviewers give them 5 stars with raving, over the top reviews, including pictures and videos, while an actual purchaser will leave one star for the plastic disposable item.  The Need to Persuade is extreme.  They must add disclaimers so some use additional language to persuade, not to buy the product, but in context:  to persuade that they are being truthful.  This one gave his "personal guarantee." 

"I was sent this item at without charge or a  discounted price for my unbiased review.  I personally guarantee that my views are always completely honest and unbiased." 

2.   Shill Reviewing

Amazon tried to stop shill reviewing so they changed policy to have only purchasers (or those who received the item free) review.  

Can you guess where this led?

The Chinese companies now routinely purchase 5 or 10 of their own products.  A single employee enters as many as 10 new Amazon accounts and leaves 10 reviews that are very short, all with American first names.

Betty:  great product *****

Sally:  it's awesome *****

Jimmy:  the best *****

Donnie:  none better ******

Louie:  it rocks *****

The Amazon customer then buys it and written:

"I bought this based on all the 5 star reviews.  What a piece of flimsy junk!  The instructions come in Chinese and it doesn't work. It is missing parts. 1* but I wish I could give it zero!"

  If an unsatisfactory review is posted, the reviewer is harassed by the Chinese companies:

"Kind greetings, dear friend.  My name is Tabitha and I am single mother of two children and am the supervisor of Wall Light Design Magnetic iPhone 5 holder. I see you have posted a negative review. Won't you my dearest remove it and make it better for me?  I lose my job and my single children suffer.  Please. We sent this to you free of charge as trusted friend.  I only have 24 hours to keep my job and this is an urgent message."

Lastly:, 

It did not take long for "the middle man" to emerge.  This is where, in business, companies waste money imitating governments unnecessarily.  

These are now companies in the United States that solicit the Chinese manufactures and promise them 5 star reviews on Amazon.  

Here is a copy of an email sent to thousands of Amazon reviewers:


PLEASE READ ENTIRE EMAIL

Hello PRN Reviewers,

--- PLEASE READ THIS ENTIRE EMAIL. DO NOT DISCARD! --- 

Due to a bit of misunderstanding about the review process, we have decided to take a moment to further educate you on exactly what differentiates a "good review" from a "bad review".

GOOD REVIEW: Any review of 4 stars or more. This review helps to support a product's ranking and image on Amazon.

BAD REVIEW: Any review of 3 stars or less. This review severely and negatively affects a products ranking and image on Amazon.

In an effort to support the positive image and ranking of their new products on Amazon, our clients have chosen to work with the amazing team of reviewers here at the Product Review Network (you!), so it is of the utmost importance that we keep that in mind when posting reviews.

These companies have spent lots of time and lots of money on the products that they choose to share with you COMPLETELY FREE OF CHARGE; it is imperative that the reviews posted by PRN members support a successful product launch.

NOTE 1: If you receive a product and feel inclined to give it a bad review for any reason, we respectfully request that you CONTACT US REGARDING THE ISSUE rather than posting a bad review. In a case like this, we will most likely ask you to simply refrain from posting a review (so as not to harm our client's young product listing). A bad review can be devastating; contacting us rather than posting a bad review allows us to help the client improve their product in a way that does not damage the product or their reputation.

NOTE 2: If you have posted "bad reviews" (3 stars or less) for products received through the Product Review Network in the past, we respectfully request that you go back and reconsider those review(s) based on the content of this email.

To reiterate: our clients have entrusted you with the end result of much hard work and great expense. If, FOR ANY REASON, you are disappointed with the product you have received free of charge, PLEASE CONTACT US rather than posting a bad review. If you have ANY questions, please contact me directly by replying to this email.

 
Thank you!
Susan G